5 Benefits Of Using LinkedIn

LinkedIn entered the already ever-increasing family of social-networking sites way back in 2002, but truly made headlines in the domain only in 2010.

But unlike every other run-of-the-mill social-networking site, LinkedIn does have its own set of tricks, and so we present to you the benefits of having a social presence on LinkedIn!

1. Precise Professional Networking

Simply put, LinkedIn is your résumé for the world to view. The capability to jot down every precise detail of your corporate life and the ability to tag the company under it gives LinkedIn the edge over its competitors. LinkedIn’s networking strictly revolves around the corporate world, and hence your qualifications, job profiles, history, etc. is vital. Also, the whole of the corporate world has made their presence felt on LinkedIn making it all the more important in today’s life.

2. Linking With Right People

LinkedIn’s smart algorithm dishes out the right set of people you may want to link yourself with and any relevant group that you may be keen on joining. Having the right set of people who share a corporate background similar to yours helps in widening your professional circle and making them aware of your presence and your capabilities. Also, linking with the right people gives you the ability to peek into their profile and further build your referrals.

3. Being In Relevant Groups

Yet another trick up LinkedIn’s sleeve is the wide variety of groups that you can be a part of, and no, none of them are downright absurd or funny like their Facebook counterparts. The groups on LinkedIn are smartly labelled with the relevant name and the purpose they serve. For instance, an automobile engineer can join an ‘Automobile Engineers’ page and scourge for new info regarding the field, get a query solved, promote himself and even hunt for a new job. The groups offer many tabs including the Discussions tab, Promotions tab, Jobs tab, etc.

4. Getting Jobs

As we mentioned before, LinkedIn’s true prowess lies in the fact that it clubs the ability of social and corporate networking with that of job portals. You can land a job not just by hunting for one in groups but also by displaying (read flaunting) your corporate qualification. This helps big brands hunt down any candidates who fit the bill to be future employees. Also, a person linked to you can recommend you as someone fit for a role.

5. Brand Building

We usually tend to use Facebook, Twitter and other networking sites to garner a larger audience and drive sales through social media. But with LinkedIn, you can put forth your corporal growth, statistics, numbers, etc. for other people to view. This helps in brand-building in the corporate world that may also attract future investors, share-holders, employees, etc. Such a move will give you the opportunity to display your corporate standing and your professional agenda to the rest of the world.